Carta Coffee Merchants – A Different Cup of Coffee

written by Julie Cohn

What happens when you take a guy with a twenty-year background in wine making and set him loose on a small coffee farm in Kona, Hawaii?  You get an incredible cup of coffee with unique flavor notes to rival the best glass of wine!  Meet Scott Burr, owner/founder of Carta Coffee Merchants and find out why his 100% Kona coffee is so unique.

carta coffee merchants

Image courtesy of Carta Coffee Merchants

{This post is sponsored, but my opinions are 100% my own.}

Scott Burr, Founder of Carta Coffee Merchants

Scott, a third-generation grape grower and winemaker, grew up working the vineyards of Northern California.  He loved winemaking so much, he earned his BS in Enology and Food Science from Fresno State, then spent the next twenty years of his career advising wineries around the world on the art of winemaking.

During his travels, Scott fell in love with the Kona region of Hawaii, noting the similarities between wine making and coffee growing.  After connecting with George Yasuda, founder of Tiare Lani Kona coffee (and one of the top agricultural consultants in Hawaii), Scott found the perfect farm to grow his small batch 100% Kona coffee.  After months of rehabilitating the once overgrown property, Scott grew and harvested his first batch of coffee at Nolyssa Farm, a six-acre coffee farm named for his two children, Nolan and Alyssa.

Carta Coffee Merchants Roasts

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Most Kona coffees found at the grocery store are actually a blend of Kona and other varieties of coffee beans, but Carta Coffee beans are 100% Kona coffee. Scott used beans from his own first harvest, in addition to beans from other sustainable Estate farms in the Kona region to create the three signature Carta Coffee roasts.  Note:  When you try Carta Coffee, sip and roll it around in your mouth as you would a fine wine, in order to experience the unique flavor profiles.  Once you try Carta Coffee in this way, you will understand exactly why Scott Burr was perfect for the coffee business.

Captain’s Roast

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Captain’s Roast is Carta Coffee Merchant’s darkest roast, with flavor notes of smoky tobacco and dark cocoa.  At first sip, the flavor is robust and rich, with a lively spice that rolls off the tongue into a silky smooth finish. A delightfully bold coffee perfect for the first cup of the day or to finish a meal with chocolate or berry desserts.  ($24 for 6 oz. & $45 for 12 oz.)


Carta Coffee Merchants processes the Latitude in two different methods:

Carta Coffee Merchants 12Latitude Natural Process is made using the dry cherry process.  The coffee cherries are handpicked and dried under the warm Hawaiian sun.  The coffee cherry, once dried, becomes a dark brown pod with green seed inside.  This produces a coffee with sweet, nutty flavors.  I found the Latitude Natural Process to have a bold flavor with complex fruit notes and a sweet caramel finish.  Because the natural process is a more time consuming and labor intensive process, the Latitude Natural Process beans are more expensive.  This coffee is perfect for an afternoon pick-me-up or with cream desserts such as cheesecake or mousse.  ($25 for 6 oz. & $46 for 12 oz.)

Carta Coffee Merchants 8Latitude Traditional Method is made using the “wet” method, which mechanically removes the beans from the pod and washes them to remove impurities.  This method is the traditional method of drying beans in the Kona region.  Scott uses a minimal amount of water using this method, to save water and retain the natural earthy flavor of the beans.  Traditional produces a cleaner tasting coffee with distinct citrus notes.  The Latitude Traditional though roasted dark, is less bold than the Natural, with a clean grapefruit flavor, and a slight almond finish. This coffee will pair well with fresh fruit and nut desserts, such as fruit tarts.  ($22 for 6 oz & $43 for 12 oz.)

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These coffees are available from Carta Coffee Merchants online, so you get the freshest coffee beans straight from Kona.   To order Carta Coffee Merchants, please visit their website.  You can also find them on Facebook, Twitter, and Instagram.   (Hint:  This makes a wonderful Father’s Day gift!)

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Jessie Voigts 06/12/2016 at 7:07 pm

Latitude Natural! This company sounds amazing – thanks for the recommendation!

Cacinda Maloney 06/13/2016 at 5:55 am

Captain’s Roast!

Lori Tripathi 06/13/2016 at 6:28 pm

I love both coffees and processes, I want to try the peaberry!
Scott is a great guy,we miss him in wine country!

Carolyn Coney 06/13/2016 at 7:01 pm

Captains Roast

Carolyn Coney 06/13/2016 at 7:01 pm

Captains Roast

DJ 06/13/2016 at 9:06 pm

The Captain’s Roast sounds tasty!

Rebecca Woodcock 06/13/2016 at 11:18 pm

Latitude Natural! I love a bold, dark roast.

Mary Boyles 06/13/2016 at 11:22 pm

Captain’s Roast

Vanessa F 06/14/2016 at 3:08 pm

captains roast sounds bomb

Betsy 06/14/2016 at 9:47 pm

Captain’s Roast

cyndi br 06/14/2016 at 9:49 pm

I would choose the captains roast

Rebecca 06/14/2016 at 10:19 pm

I think my husband would like the captain’s roast. He likes a dark roast.

Lauren 06/14/2016 at 10:55 pm

I want to try Captain’s Roast.

Candace Miller 06/14/2016 at 11:25 pm

the captain’s roast sounds good,

kATHY DALTON 06/15/2016 at 12:10 am

Id love the Latitude Natural I love a dark roast.

sheila ressel 06/15/2016 at 12:49 am

i am most excited to try the Captain’s Roast coffee.

Ally 06/15/2016 at 2:04 am

The Latitude natural process sounds just my style 🙂

Katrina Brockavich 06/15/2016 at 2:44 pm

I want to try the latitude traditional.

Katie R 06/15/2016 at 4:07 pm

I would like to try the Latitude Traditional Method!

Samantha Plotkin 06/15/2016 at 4:17 pm

I would like to try the Captain’s Roast.

Melissa Austin 06/15/2016 at 5:35 pm

captain’s roast sounds delicious!!

Blanca Gonzalez 06/15/2016 at 6:04 pm

Captain’s Roast sounds yummy. 🙂

Grace H 06/15/2016 at 7:04 pm

I’m excited to try the Captain’s Roast!

DeAnna Keller 06/15/2016 at 7:05 pm

The Captain’s Roast sounds delicious!

Austin Baroudi 06/15/2016 at 8:59 pm

I’m most excited to try the Captain’s Roast.

Brigitte B 06/15/2016 at 10:18 pm

I would love to try out Latitude Natural. Your description of the dry cherry process appeals to my taste buds.

Cheryl B 06/16/2016 at 1:09 am

I would love to try the captain’s roast blend.

Cheryl Chervitz 06/16/2016 at 2:06 am

I don’t drink coffee, but my hubby does. He’d like the CAPTAIN’S ROAST

Helga 06/16/2016 at 2:27 am

Captain’s Roast looks good to me.

lisa kay 06/16/2016 at 1:02 pm

Love to try the Captain Roast

Elizabeth E 06/16/2016 at 6:40 pm

I’d love the Latitude Natural!

Joni Bolden 06/16/2016 at 7:20 pm

I’d like to try the Latitude because of its “cleaner” coffee taste…I think….but really I’m a coffee lover, so I want to try BOTH!

Emily Benzing 06/17/2016 at 2:01 am

I would love to try the captain’s roast because it sounds like something both me and my partner would love! We are such coffee nerds and love to try anything unique! – Emily Ann Benzing (Emily Ann)

Kelsi 06/17/2016 at 6:05 pm

I’m most excited to try the Captain’s Roast.

Lauryn R 06/17/2016 at 10:12 pm

I really want to try the Latitude flavor, it sounds delicious! 🙂

jenny stratton 06/17/2016 at 10:16 pm

I would like to try Latitude that’s if my daughter doesn’t get to it first.

Donna L 06/18/2016 at 2:38 pm

The Captain’s Roast sounds good to me!

Sheila K. 06/18/2016 at 4:54 pm

I’m looking forward to trying the captain’s roast!

Sarah Cool 06/18/2016 at 6:29 pm

Captains Roast

Lana simanovicki 06/18/2016 at 9:08 pm

I want to try the captain’s roast

Maryann D. 06/18/2016 at 10:49 pm

I am excited to try PEABERRY.

Jenny S 06/18/2016 at 11:02 pm

The Captains Roast sound good!

Laurie Nykaza 06/19/2016 at 12:11 am

The Captain’s Roast sounds wonderful love to try it.

Elena 06/19/2016 at 2:49 am

I would choose Captain’s Roast.

Melissa R 06/19/2016 at 11:13 pm

I’d love to try the Latitude roast!

georgie c 06/20/2016 at 4:02 am

I think the Latitude Natural would be my pick, even the name makes you want to try it.

Tammy 06/20/2016 at 6:30 am

I’d like to try the Captain’s Roast.

Kobi Hensley 06/20/2016 at 3:07 pm

I would really like to try the Latitude Traditional

Julie Waldron 06/20/2016 at 9:03 pm

I’m most excited to try the Captain’s Roast.

Audra 06/20/2016 at 11:04 pm

I would like to try the latitude natural

Gabrielly 06/21/2016 at 12:25 am

I want to try Captain’s Roast!

Laura 06/21/2016 at 3:26 am

I would love to try Captain’s Roast.

Brandy Williams 06/21/2016 at 12:30 pm

Captains roast sounds so delish!

Samantha F. 06/21/2016 at 12:48 pm

Captain’s roast! We love dark roasts in our house 🙂

Annamarie V 06/21/2016 at 3:40 pm

I like a dark roast so I would pick Captain’s roast.

Stacey Grantham 06/21/2016 at 9:33 pm

Latitude sounds decadent almost with the fruity and caramel mix. I’d love to try that!

Alexandra Oller 06/21/2016 at 11:54 pm

I’m most excited to try Captain’s Roast!

Tracy Webb 06/22/2016 at 12:41 am

I would like to try Captain’s Roast.

stephanie o'day 06/22/2016 at 2:30 am

I would like to try the Latitude coffee!

Becca 06/22/2016 at 9:31 pm

Latitude Natural Process!

Lisa Hollinger Barto 06/22/2016 at 9:32 pm

Latitude we love darker roasts

Carolsue 06/23/2016 at 8:44 am

I also want to try the Captain’s Roast! It sounds good.

jeremy mclaughlin 06/23/2016 at 5:36 pm

Captains Roast

Jill Rivera 06/23/2016 at 10:25 pm

Latitude Natural beans because it is a kona coffee. I like dark coffees

LynneMarie 06/24/2016 at 12:38 am

I am most excited about the Latitude Roast.

Elizabeth 06/24/2016 at 3:16 am

I never knew there were different ways to process coffee like that! Based on your description I would try the Traditional method beans first. 🙂

Crystal Rose 06/24/2016 at 6:22 am

I’d love to try the Latitude – Natural Process.

Amy S 06/24/2016 at 2:09 pm

Definitely like to try the Peaberry. We are coffee snobs and always on the look out for something new and decadent!

Claire 06/24/2016 at 9:12 pm

I want to try the captain’s roast

Teresa R 06/24/2016 at 11:07 pm

I think I’d prefer the Latitude Traditional roast.

Shelle 06/24/2016 at 11:12 pm

I’d like to try the Latitude beans.

Kathryn C 06/25/2016 at 3:57 am

would love to try the Latitude Natural Process!

Sarah Lynch 06/25/2016 at 4:05 am

The Captains Roast sounds amazing

Carolyn 06/25/2016 at 6:30 am

I vote Latitude natural!